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Fractional eCommerce leadership for ambitious brands.

We built, scaled, and sold our own global ecommerce business. We know exactly what it takes to grow. 

Senior commercial experience to help you decide what matters, drive the growth agenda and make sure the right things get done.

 

 

Let's Talk →
How It Works

Fractional eCommerce leadership for ambitious brands.

We built, scaled, and sold our own global ecommerce business. We know exactly what it takes to grow.

Senior commercial experience to help you decide what matters, drive the growth agenda and make sure the right things get done.

Let's Talk →
How It Works

WORK WITH AN AWARD-WINNING TEAM.

Award For Ecommerce Transformation Excellence
Global Award for Ecommerce Management Service
UK Business Awards Winner
UK Industry Leader International Business Consultancy
Award For Ecommerce Transformation Excellence

Service: Fractional eCommerce Director

Need senior eCommerce leadership, without the cost of hiring a full-time eCommerce Director?

A Fractional eCommerce Director gives you experienced, hands-on commercial leadership for your eCommerce business - without the £60k–£90k+ annual cost of a senior in-house hire.

I join your senior team and take ownership of the eCommerce growth agenda - identifying what needs to happen, setting the commercial priorities and working with your team, agencies and partners to make sure it gets done. 

All supported by the wider Navigate The Noise agency team where specialist execution is needed.

We work through six key phases:

  • Diagnose – Review performance, profitability, customers and current activity.
  • Prioritise – Identify the biggest opportunities and what needs fixing first.
  • Plan – Build a focused eCommerce strategy and commercial roadmap.
  • Execute – Work alongside your team and partners to get the right initiatives moving.
  • Optimise – Track performance, test, learn and improve.
  • Scale – Build on what works and identify the next opportunities for profitable growth.
Find Out More

You don't need another agency. You need someone to take ownership.

Most growing eCommerce businesses don't have a shortage of people doing things. They have agencies, freelancers, internal teams, platforms and an ever-growing list of AI tools.

What's often missing is someone senior taking ownership of the whole picture.

  • Someone deciding what matters most.
  • Someone setting the commercial priorities.
  • Someone making sure the right people are working on the right things.

And someone keeping everything moving towards the same goal.

That's the role of your Fractional eCommerce Director.

We create the plan.

We set the priorities.

We lead the execution.

And we make sure the right things get done.

 

We onboard a limited number of clients each month to maintain top-tier results. 

To start the conversation together please contact us to book an introductory call to see if we'd be a good fit.

One strategy. One senior point of ownership. One expert team to make it happen.

You lead the business. We lead the eCommerce growth agenda.

 
" I'm really happy with how things have gone so far with Emma and the Navigate The Noise team.
We are exceeding all expectations (344% growth) and we're not even in our busiest period yet! "

Harry I.

Protective Coatings Manufacturer

 
Their knowledge of all things Ecommerce, Shopify, Ads, Ai Search etc is second-to-none.
Emma has a way of calming the often-present storm that swirls in the mind of a CEO. I am incredibly glad to have found her and now see Navigate The Noise as an integral part of my team as we surge ahead!" 

Tiggy B.

Online Boutique Store

 
" Since implementing the email flows, our Shopify store’s repeat purchases have skyrocketed. The automation runs seamlessly, and we’ve recovered sales we didn’t even know we were losing!"

Katy.

Beauty Brand

 
We've run our ecommerce store for just over 2 years now but it just wasn't getting the sales or traffic we had hoped for. With Emma's help we have developed our strategy, with a clear way forward and a team to help grow our business.  This level of advice and support is game-changing for us. Thank you Emma!"

Amanda R.

Luxury Fashion Business

Navigate The Noise As Featured In
Ecommerce growth services - Supporting Natwest Small Business Owners
eCommerce Business Growth Expert - Emma Blake
Ecommerce Mentor Female Business Coach UK
Ecommerce Business Management
Working With Solent LEP to support Ecommerce business owners
eCommerce Business Growth Expert featured in Enterprise Nation

Meet Emma Blake.

FOUNDER & CEO OF NAVIGATE THE NOISE

Winner of the NatWest Women In Digital Enterprise Award, Emma is one of the few who have actually been there and done it...

- as a qualified accountant AND having scaled up and sold her own ecommerce business, taking it from kitchen table to retailing to 170 countries worldwide.

Since then, Emma has worked alongside founders and CEOs, helping them make better commercial decisions and build stronger eCommerce businesses. She leads the Navigate The Noise team, combining senior commercial leadership with specialist eCommerce execution.

From established product brands to ambitious founder-led businesses, Emma has helped hundreds of businesses identify what is holding growth back, decide where to focus and turn strategy into measurable progress. She has even advised No.10 Downing Street on International Trade and eCommerce.

Read Emma's Story

Meet Emma Blake.

FOUNDER & CEO
OF NAVIGATE THE NOISE

Winner of the NatWest Women In Digital Enterprise Award, Emma is one of the few who have actually been there and done it...
- as a qualified accountant AND having scaled up and sold her own ecommerce business, taking it from kitchen table to retailing to 170 countries worldwide.

Since then, Emma has worked alongside founders and CEOs, helping them make better commercial decisions and build stronger eCommerce businesses. She leads the Navigate The Noise team, combining senior commercial leadership with specialist eCommerce execution.

From established product brands to ambitious founder-led businesses, Emma has helped hundreds of businesses identify what is holding growth back, decide where to focus and turn strategy into measurable progress. She has even advised No.10 Downing Street on International Trade and eCommerce.

Read Emma's Story

Industries We Serve.

We've worked with businesses just like yours.

From beauty boxes to mobility scooters and even raw dog food, tennis rackets and treasure hunts. Whatever you sell, chances are we already have experience with something very similar.

  • Beauty & Personal Care
  • Health & Wellness
  • Fashion
  • Home Decor & Furnishings
  • Garden & DIY
  • Flower Delivery
  • Food & Beverage
  • Confectionery & Chocolates
  • Toys & Games
  • Seasonal Gifting
  • Kids & Baby
  • Pet Food & Pet Accessories
  • Subscription Boxes
  • Print on Demand
  • Sport & Outdoors
  • Electronics
  • Household Cleaning
  • Stationery & Office Supplies

Ready to bring senior eCommerce leadership into your business?

Get tailored support in 3 easy steps.

Help Grow My Business - Ecommerce Management Service

Let's Talk

Book a call with Emma. We'll uncover your challenges and identify investment priorities. We'll talk about your growth goals and see whether we're the right fit.

This session usually lasts 30 minutes. 

eCommerce agency - grow my shopify store

Build The Growth Agenda

Your business is as unique as you. Once we understand your commercial priorities, we'll agree what needs to happen. We'll set up your first 30 day sprint plan and get laser-focused on moving you forward.  

Shopify management and eCommerce agency services

Make It Happen

We lead the eCommerce growth agenda, coordinate the right people and keep execution moving towards measurable results - taking the day-to-day weight of eCommerce growth off your shoulders.

Let's Talk

Wondering how to grow your eCommerce business?

Explore practical commercial insights from more than 20 years of building, scaling and advising businesses.
Selling on eCommerce Marketplaces.
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Grab Your Free Guide:
5 Wildly Effective Growth Strategies

Proven steps to get your product selling globally.

Get The Guide

Grab Your Free Guide: 

5 Wildly Effective Growth Strategies

Proven steps to get your product selling globally.
Get more sales grow global
Get The Guide

Navigate The Noise.

The eCommerce leadership your business needs to grow.

If you want to accelerate growth, you need more than advice. You need someone experienced enough to see what matters, set the priorities and make sure the right things happen.

We do this through our Fractional eCommerce Director service and eCommerce agency services. We focus our clients on what's really important -  getting more sales, fixing the issues and being more productive. 

Want to finally feel like your eCommerce business is moving forward? We bring the senior commercial experience, leadership and execution support needed to turn priorities into measurable progress.

If you want to accelerate growth, the answer isn't always doing more. It's knowing what to focus on, where to invest and making sure the right things actually get done.

Why Use a Fractional eCommerce Director?

As your eCommerce business grows, so does the complexity. More channels. More agencies. More technology. More investment decisions. More people - and more opportunities to get things wrong.

A Fractional eCommerce Director gives you senior commercial leadership without the cost or commitment of a full-time hire.

We help established product businesses diagnose what's holding growth back, identify the biggest commercial opportunities, set the strategy and lead execution across internal teams, agencies and specialist partners.

You keep leading the business. We take ownership of the eCommerce growth agenda.

Who we help

We work with established product businesses that have proven demand and are ready for their next stage of profitable growth.

We work across the UK, USA and internationally.

Award winning eCommerce agency UK